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Cohere Beauty Unveils Inaugural Advertising Campaign

Campaign is aimed at growing prestige beauty care brands and bringing Cohere Beauty's manufacturing capabilities expertise to life, the brand says.

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By: Lianna Albrizio

Associate Editor, Happi

Cohere Beauty – a full-service partner bringing prestige beauty and personal care brands to life through formula incubation and manufacturing – has launched its inaugural advertising campaign alongside creative marketing agency Simon/Myers.
 
The brand says the campaign, aimed at growing prestige beauty care brands, brings Cohere Beauty's custom development and manufacturing capabilities expertise to life.
 
“This new advertising campaign perfectly reflects the Cohere Beauty difference in helping emerging beauty brands reach their full potential in an ever-changing market,” said Christine Staples, CEO, Cohere Beauty. “Cohere Beauty operates at the scale of a major player with the personalized client service of a family-owned company dedicated to understanding each customer's brand promise, delivering top-quality products, and reducing time to market.”
 
Cohere Beauty and Simon/Myers will bring the campaign to life through online, print, and social media activations as well as paid Google search to reach current and emerging beauty brands across the skincare, haircare and fragrance categories.
 

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